Communications & Brand Designer
Thomas Berglund
Experience Design Lead — ARKET
01 — About
I bring the eye of an art director and the precision of an engineer, equally comfortable setting a brand’s visual foundations as I am building the pipelines that keep a design system running at scale. Most recently at ARKET, where I’ve helped shape the brand since before launch.
The practice in numbers
+
Markets ARKET's digital experience ships to
+
Components in the design system, from Figma to code
+
Years at ARKET, from pre-launch to today
2014 — 2016
H&M
Designed for H&M's digital channels, moving between campaign and product work across a fast-moving retail calendar. Worked on designer collaborations including Balmain x H&M, translating each designer's identity into H&M's digital channels at global scale.
2011 — 2013
Hub / Brands to life™ — Melbourne
Designed identities, print and digital work for a broad range of clients, taking projects from first concept to final delivery. Built the foundation in brand, typography and print craft that still shapes how I work today.
Available for work — 2026